Hit Your Target Audience with Direct Mail
Ever wondered if there was a way for your advert or trial product to reach your target audience that is hard to ignore?
Direct Mail does this through the deliverance of advertising material in the form of postal mail for a range of business users, small or large.
Direct Mail lands directly into the hands of the key decision-maker, making it harder to ignore.
If they’ve tried it, they’re more likely to buy it
Direct Mail gives your customer the chance to experience your products and services immediately with no need to request a sample, you are already ahead of the game. The flexibility of Direct Mail means it can be used in a variety of ways to enhance the purpose of your advertisement in ways other marketing methods fail. A great use of Direct Mail is when you are introducing the public to a new product or service.
You can send samples or coupons for free trials without the need for the customer to print the coupon or you can give them the option to order their free sample. This allows them to try the product or service with ease and grabs their interest straight away.
If it’s targeted, it’s not wasted.
Direct Mail can be focus on the best audience by targeting specific groups or areas. This not only increases the likelihood of a positive response but also cuts costly wastage. This can be done by selecting groups from certain regions or by using postcodes. Other criteria can that can also be used to narrow down the mailing is to segment by age, gender, profession or personal interests making it more selective and increasing your businesses response even further.
If it’s personal, it’s connected.
A successful sale is the result of a successful connection and Direct Mail achieves this by addressing customers by name and discussing their particular needs. In doing this it creates a good relation between a business and their clients increasing the possibility of brand loyalty.
If it’s provided, they will respond.
It is argued that one of the biggest benefits of using Direct Mail is that it is measurable. Detecting the level of response from a campaign is very important to a business. By providing the customers with a unique way of contacting the business, e.g. Issuing them with an online discount code, providing them with a different email address or phone number, including a return envelope or including an order card. These methods allow customers to respond effortlessly in a way that can be measured by the company.
If it’s the fastest, it’s the winner.
Direct Mail is one of the quickest forms of advertisement taking as little as a few days to prepare, making it perfect for businesses who are testing prices, offers or new products and want to be first. This can help a business make quick decisions keeping them ahead of competitors.