Press Release – Issued Thursday, 16 April 2015
For Immediate Publication & Broadcast
MOTIVATION & EAE ANNOUNCE NEW PARTNERSHIP TO AIM FOR INTERNATIONAL GROWTH
Two of Scotland’s premier marketing companies are entering into a new partnership to develop new markets and offer clients a wider, integrated range of services.
Motivation specialise in Marketing, Fulfillment and eCommerce and are industry leaders in direct mail and eCommerce fulfillment. They work with a wide variety of private and public sector clients across the UK, as well as overseas. Motivation’s HQ in located in East Kilbride and they also have facilities in Edinburgh and London.
EAE are Scotland’s foremost leaflet marketing company. Specialising in the fields of tourism and the arts, EAE operate out of their HQ in Loanhead near Edinburgh and have 10 regional depots and 5,000 display sites across Scotland.
Under the new partnership, existing and new clients will be offered a full range of integrated marketing and fulfilment services including –
- Targeted print production, storage and distribution.
- Management of direct mail and social media campaigns.
- Response handling, promotional packaging and kitting.
- E-commerce order processing and fulfilment.
- Website optimisation and online marketing.
In the first stage of the new partnership, Motivation staff in Edinburgh will relocate to EAE’s HQ and main warehouse facility in Loanhead and EAE will set up a new West of Scotland leaflet distribution depot operating out of Motivation’s HQ in East Kilbride. In addition, EAE’s fleet of low carbon, bio-fuel vans will increasingly be used to deliver orders generated through Motivation’s e-commerce services.
Welcoming the new partnership, Rukhsar Ahmed, Managing Director of Motivation, said,
“We have been actively seeking an opportunity to break into new market segments and offer clients a wider range of services. Our new partnership with EAE will enable us to respond quickly and cost-effectively to the new and demanding requirements of today’s clients.
Through this partnership, Motivation and EAE plan to expand further into other parts of the UK and to develop business overseas. We already work with many overseas suppliers selling into the UK and will be working with EAE to develop tourism marketing services in emerging Asian markets and other parts of the world.
I am confident this new partnership will enable both Motivation and EAE to become major international players that Scotland can be proud of.”
Glen Bennett, Managing Director of EAE, added,
“We have been looking to expand out from our traditional sectors of tourism and the arts for some time and have recognised the changes in client requirements in this age of social media and e-commerce.
Our new partnership with Motivation enables us to combine our specialisation in storage and logistics with their cutting edge services in direct mail and e-commerce.
Together, EAE and Motivation will be able to offer clients integrated and segmented multi-channel marketing campaigns that will meet the needs and expectations of today’s informed and pro-active customers.”
Under the new partnership, EAE and Motivation will initially retain their own separate corporate identities to reinforce their existing brand profiles in key market sectors. Brand integration will be introduced on a gradual basis as new business is developed.