Direct Mail by the Experts!
Affordable Mailings Fulfilled On-Time and Within Budget.
With three mailing houses in the UK and over 20 years of experience we are a flexible company that can help you deliver a high quality mailing to the right audience.
- 40,000 Sq Ft Facility in Glasgow
- Edinburgh & London Based Mailing Houses
- Can Fulfil 100 to 1,000,000 Mailing Pieces
Motivation's Mailing Fulfilment Services
We offer a wide range of mailing services at competitive prices.
What Our Clients Say
We work to tight deadlines and Motivation were very helpful. The service was of a very high standard and nothing was too much trouble. Having an account handler you can speak to is a big plus. Dealing with the Motivation team has been a pleasure. They have a fast turn-around time and the mailing landed on time.
Agnes Allan NHS Scotland
Fast, professional and cost effective – Motivation provides a fantastic mailing service and our account manager, Sharon, couldn’t be friendlier. I would happily recommend them to anyone.
Claire Downey Citizens Theatre
The team at Motivation have always been highly professional offering us a fast, efficient and helpful service and always able to accommodate any last minute request or demand. I would be happy to recommend Motivation to other companies and organisations.
Audrey McCormack Glasgow City Council
Motivation is one of the rare companies you come across in business who you can rely on 100% – I would always recommend them and can’t imagine ever using another company in this field …. from account manager to warehouse supervisors and staff they are really excellent!
Michael Burns Burns Publications
When Motivation pitched to not just provide direct mail services, but to project manage the service launch, initially we were a little sceptical. However we saw the promise, and it has turned out to be a crucial decision in our journey from being a start up to where we are now. I am glad we saw the potential from day one and Motivation has delivered on all fronts
Norton Energy Solutions
The Direct Mail Process
- Data Sourcing
- Data Cleansing
- Account Management
- UK & International Postage
- Call Handling
- Data Capture
Why are you advertising at all? Be wary of general objectives, such as to ‘sell more products’, ‘increase purchases from existing customers’, ‘increase market share’, or ‘get more sales leads’. Objectives should be specific – to ‘sell n more product’, ‘increase market share from x per cent to x + y per cent’, etc. Otherwise you won’t know whether you’ve achieved your objectives when the campaign is complete.
- Who is Your Target Audience?
It’s hardly ever ‘everyone’, or even a broad subdivision of ‘everyone’, such as ‘all home-makers’. It’s much more likely to be all ABC home-maker’s with children in the South-East, or all specifying architects in Tyne and Wear. Remember that when you’ve identified your target market it’s almost always possible to get hold of, or build for yourself, a mailing list that can accurately reflect the market profile.
The important point to re-emphasize here is that it is this precision of selectivity – and therefore low wastage – that makes direct mail such an effective medium. So do take care over target specification and the construction of your lists. Otherwise you’re using a champion steeplechaser to pull a milk-cart!
How are you going to use direct mail? Tactically or strategically?
That is, are you going to use it on its own to achieve a specific, limited and possibly one-off objective – such as selling: units of product or getting y people to attend a concert – or as an integral and synergistic component of a total advertising and marketing plan using a wide range of media? It is one of direct mail’s strengths that it can be used successfully and profitably in either the tactical or strategic role (or any gradation from one to the other). However, while many people are familiar with the use of direct mail on its own, not so many realize that they can use it as part of a fully integrated media mix.
It is becoming more and more important to advertisers to be able to target their advertising precisely.
Increasing market fragmentation – particularly in the consumer arena – means that ‘traditional’ media are becoming increasingly hit-or-miss. A medium whose reach can be defined by the target market – rather than the other way round – is, and will continue to be, a very attractive option.
Direct Mail is one of the very few such media … and the only one that also offers full creative flexibility to match its precision.