Client Relationship Management (CRM)
Customer relationship management (CRM) refers to how a business interacts with its customers. CRM systems help you manage your business and relationships, and provide a number of important benefits to both SME’s and multinational corporations such as growing revue and minimising costs. If you have considered investing in a CRM system or migrating to a new one, there are plenty options to chose from. In Motivation Marketing we have the knowledge and expertise to built your own CRM system to suit your company’s needs and goals.
The reasons why organisations invest in a CRM strategy are immense: High customer churn, inefficient processes, poor lead conversion and unreliable reporting are just a few examples. With professionally executed CRM applications you are sure to gain benefits in sales, marketing, customer service and other teams within your company.
Capture new Contacts and Leads
Use web forms integrated into your CRM system to capture new prospects and convert them into customers. It is vital to capture all details from prospects and leads into one central CRM sales and marketing infrastructure. Whether you do this manually after a phone call, or via online contact forms, it’s the details you collect that matter. The more details you get, the easier it will be to follow up and have a better chance for lead conversion.
In more detail some of the advantages of a CRM system are listed below:
- Customer Acquisition
The data stored in The system will enables your company to recognise the appropriate target audience and help you focus and develop marketing campaigns while diminishing customer acquisition costs.
- Customer Satisfaction
Boost client visibility
Analysis in customer service satisfaction
- Competitive Advantage
You will have a competitive advantage, if your company runs smoothly and has more transparent customer insight than your competition.
Standardize and automate processes so that employees access important information and complete tasks quickly.
Manage data and control who has access to certain data and features.
- Measurable data that make sense
Produce accurate reports on sales and marketing along with customer service metrics to jot down new opportunities and keep you existing customer database satisfied.
If you think it’s time you make customers a focal point in your business and you would like to implement a CRM strategy for your company, contact us today to find out how we can help you.