Background
Neopost is the European leader and worldwide supplier of mailing solutions. Naturally enough, direct mail forms an essential part of Neopost’s own marketing strategy and as such the company needs to ensure its mailings are handled efficiently and cost-effectively. 

As Neopost’s main mailing-house partner – Motivation Marketing is responsible for preparing and dispatching in excess of a million mail items a year on the company’s behalf.

Brief
Mailing both prospective and existing customers on a daily basis, a seamless operation from creation to fulfilment is vital for Neopost in order to communicate effectively with its target market, uphold its professional brand image, and ultimately, to increase sales.

Solution
Working closely with the marketing team at Neopost, our creative agency and printer partners, we have implemented a range of mailing solutions from the traditional letter to innovative one-piece mailers.

Neopost is committed to saving its customers both time and money on their mailings, and they like to practice what they preach! To this end, Motivation Marketing optimise all Neopost’s mailings to ensure the most appropriate and cost-effective Royal Mail postage rates are used, taking full advantage of the various discount services available, such as Cleanmail Plus, Cleanmail Advance and Mailsort.

Claire Dodds, Marketing Communications Manager for Neopost said:
“Our call centre staff rely on the leads generated by our direct mail marketing therefore, it is essential that this is dispatched reliably and to agreed time schedules. We are delighted with the service we receive from Motivation Marketing - it’s an essential part of our total marketing strategy”.

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