8 Tips to Boost your eCommerce Sales in 2015
By 2017, Europeans will spend more than 191 billion Euros for online purchases. The possibilities and opportunities presented to e-shop owners are promising. Now is the time to invest in your online presence and boost your eCommerce sales. Below we have summed up 8 helpful tips that will help your web-store develop and respond effectively to the latest trends.
1.Utilise new channels
It is important to utilise existing distribution channels and, where appropriate, identify your strategy right from the start. However, to broaden your customer base and increase eCommerce sales, think of expanding into new channels. If you use AdWords with Google you should try other search engines like Bing and Yahoo! or marketplaces such as Amazon and eBay.
The online cross-border shopping will exceed 200% in the next four years. If you are thinking about taking the plunge into new markets and expand your sales abroad, now is the right time. As difficult or impossible as it may seem, an appropriate strategic plan is an important first step towards international expansion.
3.Improve your presence in online price comparison engines
It is important to maximise your online shop’s exposure and to be easily and quickly found by any user seeking products like yours. So, make sure you are present at price comparison engines and tweak the settings (data feed) on each separately. Using best practices, such as promotional actions and long-term care you can encourage buyers to create product reviews, as they appear on the product page.
4.Optimise for Mobile and Tablet Devices
The previous years were remarkable for online retailers as sales through mobile and tablet devices increased significantly compared to the years before. According to a recent study more than 40% of eCommerce sales comes from mobile devices. With this being said, optimising your website for mobile devices is imperative if you want to drive more online sales as you are getting in touch with your customers without location restrictions. Our online experts team can advise you on customised solutions in creating your perfect mobile-friendly website.
5.Invest in Attractive Web Design
A successful online store is one that can satisfy its audience. In a highly competitive online environment, it is important to have an e-shop directly related to the targeted consumer, monitor standards of friendliness and functionality and inspires confidence and security. Invite people that haven’t visited your website before to complete certain tasks such as finding a product or completing a purchase and take a note of what needs correction. The findings will surprise you.
6.Offer Next Day of Free Delivery to increase eCommerce Sales
Customer expectations are constantly changing and fast, flexible and economical delivery has become a priority for consumers. The speed of delivery as well as shipping costs, are important factors that will differentiate you from your competitors and boost your eCommerce sales.
7.Strengthen your Social Media Presence
Facebook is still a valuable tool for retailers. It is important to create a good rapport with your audience. This can be accomplished via creating relevant content, offer excellent customer service and complaint handling, creating appropriate promotional offers and flash sales – incentives to engage your audience and retain loyal customers. Along with Facebook, a growing social platform, which has emerged as an important tool for online retailers, is Pinterest. With appropriate use of this social platform according to your company profile, your audience and objectives you are sure to see your eCommerce sales take off.
8.SEO (Search Engine Optimisation) and PPC (Pay per Click)
The most obvious benefit of combining SEO and PPC efforts is added exposure on the search engine results pages (SERPs). Moreover, you can share keyword data, determine which are the best performing organic and PPC keywords and optimize your overall strategy. In other words, what works for PPC can work for SEO as well. By determining which PPC ads have the highest conversion rate, you’ll have a good idea how to create title tags, meta descriptions and page content for the pages that you want to rank organically. When you run SEO and PPC campaigns simultaneously you can get feedback on how effective the organic keywords are, and accordingly tweak your strategy.
No matter if you are just starting your e-shop, or you are established in your industry, these tips are a surefire for success when included in a strategic plan. It is important to utilize the proper tools intelligently and delete your course ahead of the competition. 2015 will be a profitable year for eCommerce sales, so make sure you’re prepared.